Ideal
Morris and Rose Michtom founded the Ideal Novelty and Toy Company in Brooklyn when they invented the teddy bear in 1903. After Michtom's death in 1938, the company changed its name to the Ideal Toy Company...
In 1989, View-Master Ideal was purchased by Tyco Toys of Mount Laurel, New Jersey for $43.9 million. The Ideal line remained part of Tyco until Tyco's merger with Mattel, Inc. in 1997.
Ideal's UK assets were sold to Hasbro, which has since released Mouse Trap and KerPlunk under its MB Games brand. Other toys that originated with Ideal continue to be marketed and marketed by other companies, including Hasbro's Rubik's Cube and Mattel's Magic 8-ball.
The Ideal trademarks and most of the toy molds not acquired by Hasbro or Mattel were acquired by Jay Horowitz of American Plastic Equipment, who later transferred all rights to American Plastic Equipment's subsidiary, American Classic Toys. Mr. Horowitz licensed the trademark and toy rights to Plaza Toys for use in its Fiddlestix construction stick products and eventually sold the trademark and toy rights in January 2011 to Poof-Slinky.
In January 2014, the Ideal brand and toy rights became part of a new company, Alex Brands, following the May 2013 acquisition of Alex Toys by Propel Equity Partners. "
You can buy board games and puzzles from Ideal at Lelekan .
You can also buy Ideal wholesale in Lviv, Kyiv, Kharkiv, Dnipro, Odessa, Lutsk , Ternopil, Uzhgorod, Mukachevo.